Rethinking Marketing: Effective People-Focused Strategies
The social-media hysteria has peaked. It has been a decent run. However, the effectiveness, tolerability, and credibility of social media marketing are waning. Facebook feeds are choked with unwanted and often unwelcomed ads. Instagram and Twitter influencers pushing paid endorsement of products every day. The once powerful reach of social media has become trivial. We are now aware that social media stars and influencers are just paid endorsers, that Facebook pushes paid ads, and that Twitter hashtags are nothing but hyped-up trends. The numbers on the campaign reports no longer equate to sales.
The turn of the new decade comes with bigger business opportunities, unique marketing challenges, and internet-focused customers. There is a huge market for the taking, and the challenge is on how. Consumers are no longer the enthusiastic social media users we know ten years ago, eager to comply with the slightest prodding and happy to tap on anything loud or flashy. They are now overfed, wary, overexposed, and numbed receivers of unwanted ads.
Traditional marketing channels like magazine, television, and billboards ads remain, but they lack the worldwide reach of the virtual medium. For the global businesses of today, the most logical marketing option is still online. But we need to refocus our campaigns for it to be effective and adapt to the current marketing playing field.
Putting out a good marketing copy for your product is no longer enough. The key is to make your campaigns people focused. In today’s world of animation, visuals and, sounds, words no longer carry weight. But a good copy is still a requirement, you just have to amplify it with effective SEO, visuals, big data, customer experience, AI, personal touch, and other tools for it to be effective.
People-Focused Marketing Strategies
Here are eight of the most effective people focused marketing trends to take your business up a notch in the marketing game;
- Customer Experience – Provide the best buying experience possible your customers. Make your website user-friendly and dynamic, make payments easy, provide efficient and friendly customer care services, and be responsive to their needs. Happy and satisfied customers are the best brand ambassadors and endorsers.
- Employee Engagement – Your frontline employees are also your brand ambassadors. They represent your product and services. An engaged, friendly, positive, and happy employee is key to great customer experience. Customers are more likely to buy if they are dealing with someone likable and whom they can trust.
- Care for Current Customers – Your marketing efforts should not only focus on acquiring new customers. It should also target your current clientele. It is cheaper and easier to keep your current customers happy than it is to convince new customers. Happy customers are loyal, repeat buyers, and great marketing ambassadors.
- Updated SEO – Search engines have changed a lot as well as people’s behavior while searching. Your business pages will still benefit from SEO marketing. However, landing on the first pages of search results no longer matter. People are looking at results that can give them the answers fast. Search results with featured snippets or on SERP information get the most attention.
- Visual Presentations – People seldom read lengthy text. Make your website and web pages more engaging and convincing for visitors to read through your text by making it more visually attractive. Add images, infographics, and videos that will increase user engagement, deliver the message effectively, and increase sales.
- Personalised Campaigns – Customise marketing campaigns to fit your targeted audience. Most websites will determine the profile of the customer by asking them to fill out basic forms with queries that might include age, sexual orientation, marital status, and work. Use tools and apps that will enhance the personalisation of campaigns like using first names on email newsletters.
- Strategic Marketing – Strategic marketing includes the entirety of the business entity – the brand, the products, the company’s goals and vision, and the people in it. A comprehensive marketing campaign will help improve brand awareness, company reputation, customer loyalty, and ultimately, revenue and profits.
- AI-Based Automation – Use these innovations to improve your services, not replace them. People will always be looking for that human factor. Big data and AI have proven effective in providing efficient and low-cost business proficiencies. Voice searches, chatbots, and smart assistants are just some of the products of these technological advances.
While social media is still a good place to promote products and brands, its effectiveness has waned due to oversaturation and people just getting feed-up with too many unwelcomed advertisements. Using the internet as a way of reaching your target market and consumers still has a lot of advantages to offer. Redesigning your campaigns to focus more on the people – your target customers, your current clientele, your employees, and the community you’re in can make a difference in keeping your marketing sharp and effective.