5 tips for getting your eCommerce business started
Are you considering getting into eCommerce? It is a very lucrative opportunity, filled with creative stores selling a wide variety of products to different niches. The eCommerce market in Australia is the 11th biggest in the world, which is tipped to grow to over $44 billion AUD by 2024. With a market so large there is definitely a lot of opportunities to grow your business online and build a good revenue stream.
So, how do you get started in eCommerce? There is a lot more to do than flicking a switch and saying go. Let’s dive into what you need to do to get started.
1. Choose the right ecommerce platform
The success of your eCommerce business all starts with choosing the right platform. There are a lot of different eCommerce platforms available, Shopify and WooCommerce are just two of a much wider variety. While each are great for most eCommerce businesses, they offer different levels of customisability in terms of design and function. For example, WooCommerce is hosted through WordPress, so you can use a wide range of plugins and themes to customise your website to do almost whatever you like. Whereas Shopify is more specifically designed for eCommerce, so lacks the expanded functionality beyond eCommerce.
Another important thing to note here is the terms of service agreements. If you sell certain products, you may be in breach of an eCommerce platform’s terms of service, and so, your website could be at risk of being taken down. It is best to read these carefully before committing to a platform. There are plenty of open platforms that do allow you to sell anything you like without breaching their terms of service.
2. Decide where you will be shipping to
Where you are shipping to will determine your entire shipping strategy. If you are staying local, you can easily just implement a flat fee. Further out than that, shipping costs could vary.
Start by figuring out who you will be shipping with. They will provide you with prices for different locations. This pricing will then need to be implemented into your eCommerce platform. Most shipping providers can integrate into your eCommerce platform via a plugin. If they do not have a plugin, you may have to enter the information manually or get a developer to help you implement an API.
3. Create a marketing plan
In order to have customers buy your products, you need to market to them first. So, before you launch your shop it is important to decide who your target audience is and how you are going to market to them. For eCommerce, it is likely that you will want to focus on digital marketing. So, look into online marketing like Google Ads, Facebook Ads, SEO, and Social media. If you need to, you can always hire a professional to create and implement an effective marketing strategy that will get you results.
4. Spend some time on your product pages
Your marketing will get people to your eCommerce store, but your product pages are what will get them to purchase from you. So, it is important that you spend a little extra time here getting these right.
Start by taking great pictures of your products. These should be well lit, and at a high resolution. This way your customers can zoom, and look around your products, giving them a better idea of what to expect.
Back this up with well-written product descriptions. Provide all information about your products, including sizing, weight, materials, and special features. As you can’t stand next to your customer and sell them a product, like you can in a traditional store, the product description acts as your sales pitch.
5. Get an excellent bookkeeper
As the orders come rolling in, and your store picks up in popularity, the bookkeeping work is going to grow. Without a professional bookkeeper, this work is going to be your job to complete. But let’s face it, you didn’t start an eCommerce business to end up doing bookkeeping. By hiring a professional bookkeeper, you can save a lot of time, allowing you to focus on growing your business.
The eCommerce market is huge. There is a lot of potential to make an extremely profitable business. The trick is to have the right people backing you. Having a great bookkeeper and accountant behind you will ensure your foundations are set correctly, and your finances are being taken care of. That way you can use the data and time to focus on driving your business’ profits.
For more advice on setting up your eCommerce business feel free to reach out to us.